Rachely Esman, Chief Executive Officer

rachely_bio photoRachely Esman co-founded MarketsPulse in 2008 and is Chief Executive Officer. She is actively involved in leading all corporate strategy and operations and supports MarketsPulse growth and outreach.

Ms. Esman has over a decade of experience in software development and management. Prior to founding MarketsPulse, she honed her financial background by managing research and development at Modelity Technologies, where she was in charge of the development team. Using a platform of sales and support for structured products investments, Ms. Esman was directly responsible for supporting international clients such as Danske Bank and RBS. She also served as project manager, head of infrastructure and net infrastructure at Mamram. Prior to her corporate experience, Ms. Esman served in the Israeli Defense Forces Computers Unit for six years.

Ms. Esman attends Columbia University Business School and the London Business School and holds a bachelor’s degree in Computer Science from the Academic College of Tel Aviv – Yaffo.


Shay Hamama, Vice President of Business Development

shay_bio photo

Shay Hamama co-founded MarketsPulse in 2008 and is Vice President of Business Development. Mr. Hamama has a wide range of expertise in finance, business development and programming. His vision and entrepreneurial qualities provide MarketsPulse with rapid growth and innovation.

Prior to founding MarketsPulse, Mr. Hamama served in multiple roles throughout the industry as VP of Products, Product Manager, and Software Development Manager.  He holds a M.Sc. in Mathematics, B.Sc. in Mathematics and Computer Science, and an MBA.


Yoad Snapir, Chief Technology Officer

Yoad Snapir

Yoad Snapir joined MarketsPulse in 2009 and is Chief Technology Officer. Mr. Snapir has over a decade of practical experience in diverse software design and development. Additionally, he has experience in system architecture design and new technology research.

Prior to joining MarketsPulse, Mr. Snapir served as senior SAP BASIS Consultant at Xact Software and in the Israel Defense Forces’ Computers Unit for six years. He holds a Bachelor of Science in Computer Science from the Academic College of Tel Aviv – Yaffo.


Ravit Friedberg, Director of Products

Ravit Friedberg

Ravit Friedberg joined MarketsPulse in 2009 and is the Director of Products managing the entire MarketsPulse portfolio of products. Ms. Friedberg, known for her innovation style and combined with her finance background, has inspired unique product development.

Prior to joining MarketsPulse, Ms. Friedberg served as a research officer for the Israeli Ministry of Finance. Ms. Friedberg holds a Bachelor of Arts in Economics as well as a Master’s degree in Financial Economics from the Hebrew University.


Yaarit Natan, Director of Operations

Yaarit Natan

Yaarit Natan joined MarketsPulse in 2012 and is the Director of Operations. A well-organized individual with critical attention to detail, Ms. Natan, oversees all day-to-day activities of MarketsPulse including client management and our monitoring room.

Previously, Ms. Natan served as a Sales Engineer for Cyber-Ark software and Research and Development Manager and Team Leader in the Israel Defense Forces. She has seven years of experience serving in the Israel Defense Forces Computers Unit (MAMRAM). Ms. Natan holds a Bachelor of Arts degree in Economics from the College of Management and an MBA from Tel Aviv University.


Ido Freidlin, Advisory Board

Ido photo

Ido Freidlin is the Vice President of Strategy and Banking at Menora Mivtachim Pension, Ltd and serves as the head of the MarketsPulse Advisory Board. Prior to his work at Menora Mivtachim, Mr. Freidlin was the Founder and Chief Executive Officer of Modelity Technologies and Vice President at Bankers Trust London. As a financial expert, Ido Freidlin has obtained indispensable years of practical and applicable experience.

Mr. Freidlin holds degrees from Tel Aviv University.